Can the Design of Guests Experiences be Copied?

This article has been posted on March 22, 2010 on Hospitality Net website by Osvaldo Torres Cruz.

Differentiation is one of the main way to be well positionned on the market and is a major competitive advantage. It is a fact that hotels tend to copy services that are successfull for competitors.

The article deals with the specific experience of a guest while staying at a specific hote. If he ever has a wonderful experience, could it be also copied by competitors??

According to me, I do believe, just like the author does, that experience is linked to feelings and unmaterial things. It is more linked to the empathy, the service quality and so on that could make the experience being unique.

Therefore I would say that it cannot be copied. It is linked to an environment, to a specific place and the services it provides, linked also to the staff and the empathy they are capable of.