This article has been posted on Hospitalitynet.org on 25 January 2010.
It deals with the launching of a new brand: The Autograph Collection.
This brand actually features "independant hotels and resorts from around the world representing upper-upscale and luxury properties with distinctive personalities". The brand will gather at first 7 seven hotels, all based in America.
According to me, Marriott has got a very interesting and even fascinating development strategy: indeed they already have launched the Renaissance Collection that gathers 140. Each of them has a specific history and a unique character.
They are focusing on exceptionnal hotels offering to their guests unique moments and experiences. And nowadays, as so many hotels are opening -in spite of the overall economic situation- the key component of success is proposing new hotels collections and a large rank of experiences to the guests, and Marriott not only has understood that, but the group also managed to make the dream becoming true.
http://www.hospitalitynet.org/news/4045120.html
Thursday, January 28, 2010
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